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Often, when purchasing a policy or shopping around for one, you are told to read the fine print before committing to a plan. This is sound advice. Insurance policies are naturally complex, and many policyholders find it difficult to understand the extent of their coverage and payment terms. Insurance may be purchases through brokers or agents and marketers. A broker represents the buyer and in such capacity, he counsels the client on policy limitations and coverage terms. In contrast, insurance agents and marketers work for an insurance company. There are many types of insurance, and each one is tailored to fit specific needs. The articles in this section are all about insurance agents and marketers.
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Insurance Agents Are Using "no-cost Offers" To Generate More Leads!Posted by Daniel Hagy. Published on Sep 23, 2009 The past couple years has been to say the least, a challenging sales period for all of us. Prospective clients have been in the freeze frame mode wandering if Congress is going to come out with some form of Health-care for all. Marketing Insurance To Industry AssociationsPosted by Lance Winslow. Published on Aug 05, 2009 If you run a large insurance business that operates in multiple states, it makes sense to find a niche, and exploit that niche. One good way to do this is to make friends with an industry association, and to learn all the ins and outs of that particular business model. I often recommend when consulting insurance agencies and insurance companies on marketing strategies, that they pick two or three key businesses in the industry association that everyone recognizes and trusts. When Annuity Leads Ask For Info, They Are Really Asking The Agent To Drop DeadPosted by Edwin Lichtig. Published on Jul 22, 2009 You should follow-up every annuity lead/prospect with a series of 5 letters. Each letter should announce you strongest attribute on the envelop. For example, if you are on the radio, the envelop should read: John Agent, Host of the Safe Money Radio Show, KCBS Radio. After the prospect receives the 5th letter, the annuity agent is in a much better position to secure an appointment. Take The Lead In Insurance LeadsPosted by Joshua Dibbs. Published on Jul 14, 2009 When the tedious task of sifting through the many different businesses that claim to have "exclusive" insurance leads, perhaps you have reached the point of exhaustion and want something that actually works. There are tons of companies that you can purchase insurance leads from, but the greatest in the business, the ones who write their own checks, create their own leads. Increase Sales – How Prospecting Has Changed ForeverPosted by Cheryl Clausen. Published on May 11, 2009 There was a time when poor prospectors could eke out a living through a ton of sweat equity. That time has come and gone. 100 Top National Insurance Companies Serving Employee Group Benefit BrokersPosted by Donald Yerke. Published on Mar 12, 2009 Although this data is not 100% accurate, it is probably the most precise info available. Employee group benefit brokers need to know where to find the plans to fit their client needs. Here you will find the top national insurance companies in this market, along with others marketing in most states. Increase Sales – Changing Your Insurance Sales SuccessPosted by Cheryl Clausen. Published on Feb 23, 2009 There are three things you can count on in life no matter what. Those three things are death, taxes, and…change. Yep, no matter what you do or don't do things will change. Will you? Website Design Five Tips To Make Your Site More AttractivePosted by Maahi Dhoni. Published on Feb 16, 2009 The question that I most frequently hear from people is "How can I attract thousands of visitors to my site each month?" Well, driving high traffic to your site is important. A Guide To Help You Build A Professional BusinessPosted by Maahi Dhoni. Published on Feb 16, 2009 The time taken to prepare a web site design brief and research potential providers is well worth the effort. Unless you have an in-house IT resource available. Overcoming Insurance Sales FearPosted by Donald Yerke. Published on Feb 15, 2009 The insurance sales fear factor does not pop up immediately. When a prospective salesperson answers the promising newspaper advertisement he is full of enthusiasm. Go to page:
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