AWS Notches Major Cloud Deals, From Disney to the NFL

Amazon Web Services (AWS), just concluded its latest re-Invent conference. The event was jam-packed with announcements about new services and features. Click here to see a complete recap.
The raft of high-profile customers who are betting on AWS’ platform to power operations was almost lost in the flood of product announcements. These additions to AWS’ customer portfolio are a big win for the market as both AWS and Microsoft Azure love brag-worthy cloud wins. Here are some examples:
The National Football League
The NFL will use AWS’ machine-learning and analytics offerings to power Next Gen Stats, its real-time player tracking system. RFID tags are attached to the uniforms of players and to the footballs to extract data such as speed and location. The data will be sent to AWS to create useful information for broadcast announcers, real time scoreboards, and NFL teams.
An announcement stated that the system generates unique stats for each game, such as a receiver’s ability get open and an offensive lines ability to protect the quarterback.
AWS was also signed by the NFL as an “Official Tech Provider”, putting AWS in the company Microsoft, a fellow NFL partner, whose Surface tablets are used daily by referees and coaches.
The Walt Disney Company
Disney announced that it will continue to build on its existing partnership to AWS and move more of its internal production workloads into the AWS cloud.
As part of Disney’s shift to a cloud-based architecture, the two companies have been working together for eighteen years. AWS is used by multiple Disney properties, including the movie production studios and theme park, for critical business workloads like machine learning, analytics and productivity.
In a prepared statement, Charles Weiner, Disney senior vice president of Enterprise Infrastructure Services, stated that “Expanding and strengthening our strategic relationship with AWS is in line with our overall technical strategy.” “We have been successful modernizing our IT operations, and transforming our digital presence using AWS. We look forward to continuing our collaboration as we accelerate the migration of our Digital Platform to the public cloud.
Intuit, which provides financial management and auditing services for businesses, has tapped AWS to deliver its machine-learning, AI, and analytics features to its 46 million customers. This is a potentially wide-reaching initiative considering that Intuit already owns 40 machine learning and AI features with 150 more patent-pending. AWS will also be the backbone of Intuit’s companywide data lake.
According to Intuit CTO H. Tayloe Stansbury these moves are a significant extension to Intuit’s four-year partnership with AWS.
Stansbury stated in a statement that AWS extended their relationship to improve our flagship products and services, including QuickBooks and Mint. It also accelerates our efforts to apply artificial Intelligence within our business. “For example, AWS Lex technology will be used in a variety o our work, including future versions QuickBooks Assistant.
DigitalGlobe, an early customer of the newly released Amazon SageMaker machine-learning platform, stated that it is committing to integrating additional AWS machine-learning capabilities into its portfolio. This revolves around delivering high resolution satellite images to companies in the navigation and defense industries.
The company has already transferred its 100-petabyte image